Home Integrations ADVERTISER LINKS, POSTBACKS, MACROS

ADVERTISER LINKS, POSTBACKS, MACROS

Last updated on May 07, 2025

UCLIQ Advertiser Links

Ucliq advertiser offer link, transferring a visitor’s browser from a tracking link to an advertiser offer link has a following format:

https://offers.advertiser.com/offer111/?click={click_id}&p1={publisher_id}&p2={publisher_me}&p3={source}&p4={subsource}&p5={country}&p6={time}&p7={city}&p8={language}&p11={sub1}&p12={sub2}&p13={sub3}&p14={sub4}&p15={sub5}&p16={sub6}

Visitor is being redirected to this offer using the aforementioned link, using GET request with either Javascript or HTTP-based redirect requests.

Macros, being passed by Ucliq:

  • {publisher_id} - Ucliq’s publisher id

  • {publisher_username} - Ucliq’s publisher username

  • {click_id} - Ucliq’s click id

  • {source} - a combination of Ucliq’s publisher id and subsource

  • {subsource} - subsource submitted in the tracking URL

  • {country} - country of the click origin, e.g. 'US' or 'CA'

  • {time} - date and time of the click

  • {city} - traffic’s city(determined from the IP)

  • {offer_name} - Ucliq’s offer display name

  • {language} - traffic’s language (determined from the user agent)

  • {sub1}-{sub6} - additional parameters, passed as a part of the tracking link by an affiliate

MMP INTEGRATIONS

For MMA platforms, publishers can set up their advertising platform to pass information about advertising settings, cost, region, campaign to the MMA/Advertiser using custom parameters such as subsource, track, sub1..sub6.

MMP can return additional information to UCLIQ via postbacks using custom parameters ext1... ext6.

POSTBACKS FROM ADVERTISER TO UCLIQ

These are S2S postbacks sent by Advertisers, Integrators to Ucliq to register a conversion or an event.

Postbacks are accepted in the form of a GET HTTP call.

Link format:

https://track.ucliq.com/pb/aaaabbbbccccddddeeeeffff?sum= <conversion amount> &click_id=<Ucliq ClickID> &tid= <transaction_id> &goal= <Goal Alias> &ext1 = <external data 1> & .. &ext6 =<external data 6>

Where:

  • https://track.ucliq.com/pb/aaaabbbbccccddddeeeeffff - postback link, containing a postback URL specific to a customer of Ucliq, including a postback security token

  • Sum - amount of conversion, optional, decimal

  • Click_id - original Ucliq’s click id provided as a part of the offer link to an Advertiser, mandatory, alphanumeric

  • Tid - transaction id from an Advertiser, optional, alphanumeric

  • Goal - conversion goal/event alias, specified in Ucliq platform, optional, alphanumeric

  • ext1 - ext6 - additional data provided by an advertiser, available in Ucliq platform and can be passed to a publisher in publisher’s postbacks, optional, alphanumeric

After a GET request has been sent, the server will respond with an OK message and 200 code, or with an error message, describing error and 4xx response code