This article provides a high-level overview of how Google Ads tracking works with UCLIQ, what requirements must be met, and why certified setup is mandatory.
What is Google Ads tracking in Ucliq?
Ucliqis a Google-certified third-party tracking provider, which means it is officially approved to track Google Ads traffic in compliance with Google’s technical and privacy requirements.
This certification guarantees:
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Correct click and conversion attribution
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Compatibility with Google Ads infrastructure
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Support for Parallel Tracking
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High-speed tracking without user redirects
Why Google certification matters
Google Ads allows only certified tracking domains and partners.
Using non-certified tracking may result in:
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Broken attribution
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Conversion mismatches
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Campaign disapproval or limited delivery
Ucliq certification ensures that:
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Tracking requests are processed in parallel (no redirect delays)
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Click IDs are captured securely
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Data accuracy meets Google’s performance standards
Parallel Tracking explained
Google Ads uses Parallel Tracking by default.
How it works:
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The user is sent directly to the landing page
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The tracking URL is triggered in the background
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No visible redirects occur
This improves:
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Page load speed
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User experience
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Campaign quality score
Ucliq is fully compatible with parallel tracking and captures all required parameters without interfering with the user journey.
Required parameters for tracking
To correctly match clicks and conversions, Google Ads uses the following click identifiers:
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gclid -
wbraid -
gbraid
These parameters must be passed to your landing page and stored consistently.
Before you start (Requirements)
Make sure the following conditions are met:
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Google Ads functionality is enabled for your Ucliq account
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A Google-certified tracking domain is assigned to you
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You have access to your Google Ads account
If any of these are missing, contact your account manager before proceeding.
What’s next?
Once all requirements are met, follow the step-by-step setup guide to configure your Google Ads offer and campaign.
Continue to Google Ads Integration Technical Setup