Fraud Monitoring Dashboard
Fraud monitoring provides a comprehensive view of suspicious conversion activity, enabling traffic managers to quickly detect, assess, and mitigate fraudulent traffic patterns in real time.
Dashboard Overview
The Fraud Monitoring dashboard gives you a high-level snapshot of your traffic quality and conversion health. All metrics are filterable by date range — you can use custom ranges or presets such as last 7 days, today, or last 30 days.
Approved vs. Declined Conversions
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Visualization: A line graph tracks approved (green) vs. declined (red) conversions over the selected period.
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Key Insight: A sudden spike in declined conversions is a strong signal of potential fraud that warrants immediate investigation.
Detected Fraud Indicators
The dashboard flags specific fraud patterns with occurrence counts. Each indicator points to a different type of suspicious activity:
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Autonomous system mismatch: Traffic originating from known data centers, often associated with bot activity.
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Connection type mismatch: Unexpected proxy or VPN usage detected.
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Duplicate fingerprint: The same device fingerprint appears across multiple conversions.
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Language mismatch: The device language does not match the offer's target region.
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Motivated source: Incentivized traffic that may reduce conversion quality.
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OS mismatch: Inconsistent operating system across conversions, suggesting emulated devices.
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Same IP: Repeated IP usage across conversions, indicative of automated or fraudulent activity.
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Timezone mismatch: The user's timezone does not align with the Geo-targeted offer.
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Touch support mismatch: Lack of touch input detection, suggesting a desktop emulator.
Top Sales Countries
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Visualization: A circular chart breaks down traffic by country.
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Filters: Toggle between all traffic, only approved conversions, or only declined conversions.
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Use Case: Quickly identify geographic regions associated with suspicious activity and adjust targeting or blocking rules accordingly.
Top 10 Suspicious Offers
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Visualization: A table ranks offers with the highest fraud activity.
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Toggle Views: Switch between offers with high fraud rates and publishers involved in these conversions.
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Use Case: Prioritize which campaigns, offers, or partners require closer review or stricter controls.
Key Benefits
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Monitor traffic quality trends over time.
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Understand why conversions are being declined.
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Detect fraud patterns by region, offer, or partner.
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Take timely action — block traffic sources, apply stricter conversion checks, or adjust campaign settings.
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Best Practice: Check the dashboard regularly to maintain ongoing traffic quality and campaign performance.